From digital complexity to scalable execution
I help organizations bring structure to complex digital ecosystems, from platform strategy to delivery.
Working across digital platforms, product systems, and marketing technology, I ensure initiatives don’t just launch — but actually work, scale, and get adopted.
WHAT I DO
Digital environments grow complex fast.
Systems don’t connect.
Processes evolve organically.
Stakeholders pull in different directions
Delivery slows down
That’s where I add value.
I step into existing digital landscapes and bring clarity, structure, and momentum — aligning business, IT, and marketing around solutions that scale.
HOW I HELP
Digital platform & CMS transformations
(e.g. AEM → Contentstack, platform modernization)Product & information systems
Structuring product data, tooling, and workflowsDigital governance & demand processes
Improving prioritization, ownership, and delivery flowAI-driven digital solutions
Applying AI to improve usability and scalabilityCross-functional delivery
Aligning business, IT, marketing, and external vendors
SELECTED WORK
Digital landscape Transformation
Philips Automotive
Replaced fragmented tooling and Excel-based processes with structured digital solutions, improving consistency, usability, and scalability across product workflows. New PIM, CMS, Document generation, governance, processes.
AI Product Selector
Philips Automotive
Transformed a legacy selector tool into an AI-driven solution, improving product discovery and user experience.
CMS Migration (AEM → Contentstack)
Philips Brand Licensing [current position]
Supporting the transition to a scalable CMS platform, ensuring alignment between stakeholders, requirements, and implementation.
Website Redesign
Narva
Led the redesign of the corporate website, aligning structure, user experience, and performance with business goals.
Digital Platform & Process Optimization
AkzoNobel
Improved digital demand intake, roadmap planning, and marketing technology usage, increasing clarity and delivery predictability across business units.
Cross-Functional Digital Delivery
Philips Automotive + Akzonobel
Supported and coordinated multiple digital initiatives across complex environments, ensuring alignment between business, IT, and external partners.
Focused on bringing structure to delivery by improving planning, clarifying ownership, and keeping projects moving across teams and dependencies.
HOW I WORK
Bringing everything together into solutions that are both scalable and usable.
I operate at the intersection of:
Strategy → understanding what needs to change
Structure → defining how it should work
Delivery → making sure it actually gets implemented
I’m comfortable working across:
business stakeholders
product teams
marketing
IT & development teams
ABOUT ME
I’m a digital transformation professional focused on platform, product, and ecosystem challenges.
My experience spans enterprise environments where digital complexity is high and alignment is critical — working across organizations like Philips, AkzoNobel, and Narva. I operate at the intersection of business, IT, and digital platforms, bringing structure to fragmented systems and processes.
What drives me is turning complexity into scalable, usable digital solutions that teams can actually work with.
In recent work, I’ve contributed to AI-driven initiatives and I’m actively deepening my skills in AI, digital transformation, and product ownership. I see AI not as a standalone capability, but as a core component of modern digital platforms — enhancing how users interact with data, tools, and products.
I’m particularly interested in roles and projects where AI, product thinking, and platform development come together to create tangible, scalable impact.